objective:

Our client needed a new way to market their patented package, designed to hold omelette ingredients. We re-branded and developed a strategy to entice grocery stores (and consumers) to utilize this new way to increase sales from their existing salad bar by simply adding Green Egg containers. We developed a product merchandising sales kit with: in-store display, flyers, recipe cards and web site. This included brand strategy, name, identity, web site design and development, content development, and design and copywriting of package label and promotional materials.
View the Green Egg web samples.